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Cardiff Design Festival

An annual celebration of Design and provides a showcase of Design talent in Wales. During October we host a programme of Design related events that inform, inspire and provoke.

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WWF Arctic in your Backyard

Design Agency: 
bwa-design
Client: 
WWF
Brief: 
The intent of this WWF project is to create a presentation that can create an informative, moving and coherent story about how climate change in the Arctic can and will affect people in the rest of the world. The presentation will be used as a multi-lingual resource for WWF’s worldwide climate change communications. And as such, needs to work in many different cultural contexts. The project works in conjunction with the WWF Vote Earth campaign.

An animated presentation that communicates the reality of Arctic climate change – emphasising its universal importance and acting as a warning of the consequences of our actions. It is a narrative of action and consequence: a cumulative effect of successive additions beginning to reach a cacophony.

The design concept aims to exhibit and emphasise this flowing process, creating a narrative of cause and effect. The central device used to illustrate this is water – central to the Arctic story. The multiple incarnations of water, with its ability to move and change as the result of external pressures and its endless change of state, will be illustrated using the flow of water. The technique uses inks to make water visible, and then through animation and photography, traces its movements to illustrate the key factors of Arctic climate change.

The result: 

This presentation will be shown at the United Nations Climate Change Conference in Copenhagen in December. It will help raise the alarm for Arctic climate change, making clear the key details of climate change in the Arctic to a universal audience by emphasisng the importance of our actions and their consequences. It is a call to action – encouraging us all to do more to help combat climate change – to Vote Earth.

Design discipline:

The Festival is convened and facilitated by Cardiff School of Art & Design at the University of Wales Institute, Cardiff (UWIC) in collaboration with partners from the creative industries and other public bodies and private businesses.

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