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Peter's Premier Packaging
Submitted by studiosda on 30 July, 2009 - 10:51
Design Agency:
studio sda
Client:
peter's food service ltd Brief:
Having created the new brand identity and packaging for Peter’s, studio sda’s continued brand development for the savoury snack giant required a way of moving the brand on to achieve further market growth and reflect the changes in the hot pastries market.
A product range with new, improved and exciting recipes needed packaging that was contemporary, ‘upmarket’ and striking yet without alienating their core customer. Peter’s would be working with brands such as Magners, Pilgrims Choice, Brains, Fullers and Rugby’s Super League, where the connoisseur of pies would be the target market.
The result:
The result has been remarkable, with the new packaging dramatically increasing sales of pies, slices, rolls and pasties in a highly competitive market which has seen a number of the major players’ sales decline. Seen on supermarket shelves and at rugby matches up and down the country Peter’s ‘Premier’ is an overwhelming success story.
