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Not So Innocent Nibbles
Submitted by sarahlouisefraser on 21 July, 2009 - 16:43
Design Agency:
Sarah.L.Fraser Designs
Client:
Not So Innocent Nibbles.com Brief:
Design a logo for a new venture - The client was starting a new online shop after success on a market stall selling home made cookies.
The client wanted a retro 50's style theme with a touch of elegance.
Mandatory elements: A man and a woman within the logo.
The client wanted a 50's style but with a twist of contemporary within the logo which would follow through to her promotional materials and finally a website.
I created the logo within illustrator taking the style of the 50's from fashion, hair cuts and typography.
I chose the typography style as I think it works well with the illustrative style and lends itself well to the retro feel.
I kept the colouring to black and white as I feel this allows the logo to feel modern, cool and elegant without over riding the 50's theme.
I created tags and possible bags for the client to show how the logo can be successful throughout other mediums.
The result:
The result is a modern yet retro style logo which captures the fun element of the company 'Not So Innocent Nibbles'
Background photography simon_orafferty