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Nostalgic packaging
Submitted by ViewCreative on 28 July, 2009 - 15:24
Design Agency:
View Creative
Client:
Natty's Brief:
In 2008, Natalie Nield-Siddall, founder of Natty’s Limited Welsh Rarebit approached View Creative to develop a brand identity and develop suitable packaging for her exciting Welsh rarebit product. Our client had a clear idea that the brand ‘Natty’s’ should evoke 1950s styling reminiscent of post war food packaging and a style that we would consider ‘retro’ today. Natalie had created a traditional recipe like ‘her grandmother used to make’ and was keen for this nostalgic theme to feature heavily across her marketing.
Our research led us to advertising images of traditional 1950’s housewives playing starring roles in the domestic sphere. It seemed fitting therefore for Natalie herself to personify the brand, thus also alluding to the homespun attributes of her products. The packaging solution we provided also supported our client's strong environmental policies.
The result:
The end result was a typically 1950’s style illustration of Natalie, appearing prominently across all packaging, print and online communications. Successful product launch in 2008. Editorial feature in Pig & Poultry marketing June 2009. Regional expansion into new outlets.
Project Url:
Background photography simon_orafferty