The creation of an online retail store and brand site that:

Functionality and the Customer Experience
- Has a flexible and easy to use CMS solution evolving and keeping Nomad & Nest’s website up to date
- Is essentially a simple and well integrated online shopping site with a no-fuss approach to its functionality
- Is intuitively easy to navigate, explore, use and purchase from
- Importantly gives the potential customers absolute reassurance in Nomad & Nest as a retailer
- Presents products and close-up detail using the automatic zoom option and product information to ensure purchasing is as accurate and informative as possible paramount to giving the customer as close as we can to that touchy-feely experience
- Purposefully makes good use of well established and tried and tested online shopping tools such as WorldPay avoiding gimmicks and reinventions to ensure the customer experience is as easy and seamless as possible
- Integrates the blog together with the complete site engaging visitors in a Nomad & Nest community-spirited way

Brand and Look
- Is presented with a well-worn travel journal approach with Nomad & Nest’s brand story, designers roots, heritage, sense of nostalgia and environmental values embedded throughout
- Presents an established fashion label and brand that looks authentic, original and fresh
- Presents a contemporary edgy image and feel that is a soulful brand and not a face-less one
- Presents a strong photographic story shot by Angela Gidden, Nomad & Nests Creative Director that importantly reflect the brand style, current and future fashion campaigns and visual direction of the site throughout.
- Creates a sense of individuality character and intrigue within each section throughout the website – no two pages the same