After a lot of research and a series of intensive workshops we were able to establish that they are a young, very professional, forward thinking, fun-loving bunch which allowed us to turn everything that we perceive of a ‘bean counter’ on its head. To that end, a cool, simple and confident approach to the typography combined with the fun, colourful and delicious jelly beans was wholly appropriate. The concept has been successfully applied to all stationery, marketing material, signage and online activity.