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Cardiff Design Festival

An annual celebration of Design and provides a showcase of Design talent in Wales. During October we host a programme of Design related events that inform, inspire and provoke.

Design Tribe is a creative agency based in Cardiff. We are a tribe of thinkers, designers, and developers with years of...

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Moody Moo's Website

Design Agency: 
Striped Dog
Client: 
Moody Moo's
Brief: 
Moody Moo's lovingly create and sell unique handmade material cupcakes. They came to us with a complete blank canvas, no name, no style, just a brief which just simply said "I want to sell more". This to us is the perfect brief. At first it seemed like an unusual product but we found that there is a market for them, it just needed a website and a look that would create a buzz and get people talking. We decided on the name Moody Moo's as this (the client tells us) is what her mother used to call her when she was young.

After the name was established we then had a good idea of how to create a stylised buzz with the website. We started by hand illustrating 'Milly the Moody Moo' as a company mascot then it all grew from there. As the cupcakes were all individually hand made we thought the site should be too to give it more of a personal feel. We decided to go back to basics and draw the whole site out by hand, which we then scanned, split up and re assembled in Flash.

User interactivity was important to include in this site, and with the build in Flash it was quiet easy to achieve by creating animated transitions in between each page and an option to select the background colour to suit how the user thinks it should look (in keeping with the cupcake colours).

We also linked up a Paypal shopping cart to the site so people could buy with ease and that our client would get the orders through via email. A simple, effective solution which was perfect as were working on a tight budget.

The result: 

More cupcakes sold, a more than happy client, amazing feedback from everyone who visited the site and now an opportunity to expand business by creating a 'must have' selection of Moody Moo's branded T shirts and badges.

Project Url: 
Design discipline:

The Festival is convened and facilitated by Cardiff School of Art & Design at the University of Wales Institute, Cardiff (UWIC) in collaboration with partners from the creative industries and other public bodies and private businesses.

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