Based in Heddon Street, Mayfair, CIA are at the cutting edge of illustration and at the centre of their industry, not only in London but worldwide. With an established reputation and strong personality the agency already had the makings of a great brand, however, the idea of presenting this brand in a uniform and cohesive way had slipped them by. The brand very much needed to reflect the personalities who drive the agency whilst allowing the ‘heroes’, the illustrators’ work to shine through. We achieved this by introducing a palette of bright colours and a simple direct use of typography contained within a very formal grid structure. The use of language was also very important and we spent time developing a style that is now used across all of their communication. The brand has now been applied to stationery, newsletters, online communication, web site banner advertising, an illustration authenticity certificate and an exhibition at the recent Creative Review Portfolio Show (unofficially whispered best in show by CR!).