Peter Gill & Associates won a competitive pitch for the Welsh Language Board who were looking to launch a new bilingual campaign. The 'Mae gen ti ddewis' (You have a choice) campaign had two main aims (1) To promote the Welsh Language Services offered by specific public bodies / organisations (2) To create a thought-probing ‘emotive’ campaign to encourage Welsh speakers to use the language. The brief also required a new identity which was then applied to a number of applications. For the main MGTD brand and TV advert it was decided to use four icons along with the existing Welsh Language Board colour palette. To move the campaign on from the previous 'oops' route we decided not to use people to front the campaign on TV. The brief was to create and develop the ‘mae gen ti ddewis’ brand, including a strong and memorable TV and cinema advertisement.