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Cardiff Design Festival

An annual celebration of Design and provides a showcase of Design talent in Wales. During October we host a programme of Design related events that inform, inspire and provoke.

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get up and grow

Design Agency: 
bwa-design
Client: 
Helen Hamlyn Centre/Dba
Brief: 
As a member of the Dba, bwa was invited to enter the annual Dba Inclusive Design Challenge Awards. The theme for the Awards, a collaboration between the Dba and Royal College of Art, Helen Hamlyn Centre was ‘Addressing the issues of people with Sedentary lifestyles’. Submissions were presented to the judges in the form of a six-minute film.

Get and grow is a dynamic campaign encouraging teenagers and the elderly to get together and grow food. Through a national network of community gardening projects based at care homes, the campaign will provide an opportunity for residents to regularly get involved in a more active way of life.

Responding to a gathering nationwide interest in growing food; and supported by research illustrating the multi generational benefits of gardening, Get up and grow will create community allotment spaces in care home gardens. These spaces will be designed to encourage residents to spend time outside with the project team, consisting of a community coordinator, a local gardener and teenagers recruited through existing local youth initiatives.

The result: 

bwa was a runner up in the Awards announced at the Award ceremony at the Helen Hamlyn Centre, at the Royal Collage of Art in London in February 2009.

“A wonderful inter-generational and behaviourally focussed idea founded on robust research… the word ‘garden’ is an anagram of danger yet the team has turned that on its head and transformed it into a place for mutual discovery.” Dba judges’ comments

Design discipline:

The Festival is convened and facilitated by Cardiff School of Art & Design at the University of Wales Institute, Cardiff (UWIC) in collaboration with partners from the creative industries and other public bodies and private businesses.

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