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The Celt Experience Branding and Packaging
Submitted by Alwyn on 30 July, 2009 - 22:31
Design Agency:
Kutchibok
Client:
The Celt Experience Brief:
We were approached by Tom Newman to produce a brand identity and packaging for his innovative and exciting new brewery - 'The Celt Experience'- and its range of flavorsome and holistic Celtic beers, ales and lager . 'The Celt Experience' - the Bedwas based brewery produces organic real ale which is brewed using authentic methods similar to those used by the ancient Celts to produce a beer they called 'Curmi' circa 70 AD. 'Celt' ales (Bronze and Golden), like 'Curmi' are organically produced and are characterized by a full bodied texture and a unique blend of traditional and fruity hops.
We tried to encapsulate the sense of history and Celtic tradition that is at the heart of this unique range of quality ales. In order to do this we have used distressed foiling on an uncoated craft paper recalling the Bronze age during which the Celts thrived. and emphasizing the historical aspect of the brewing methods. The labels had to reflect the high quality of the bottled ales, and so it was vital that the packaging stood out from the bar shelves and back-lit fridges, attracting the attention of discerning consumers. The label foiling reflects light well, drawing attention to the whole product. We also used atmospheric landscape shots throughout the brewery's marketing material to enhance the overall feel of the brand.
The result:
An elated and satisfied client whose intention of becoming one of the top 5 breweries in Wales and top 50 in the UK within 3 years, is quickly becoming a reality aided by the striking, new branding and packaging. This has resulted in gaining several prestigious awards from the brewing industry-
*CELT-GOLDEN - Gold award for (SIBA West/Wales 2008 Best
Bitter category)
*CELT- GOLDEN wins 2nd best overall beer (Macclesfield Beer
Festival 2008)
* SIBA National Competition 2009- Best Bitter Category
*CELT- GOLDEN wins Bronze overall for UK
*CELT-GOLDEN wins Gold for Golden Ale category at 'The Great
Welsh Beer Festival'
'The Celt Experience' since the new branding has forged ahead to open two new Celtic taverns - one in Llantrisant in South Wales and one near Machynlleth, a few miles from Cader Idris.
