Ctrl Alt Design
Recordiau Lliwgar (Colourful Records) wanted a brand and template designed for their yearly double 10" vinyl release. To begin with the label needed a logo to reflect the name but to also work in 1 colour to match the ideas for the packaging.
The packaging itself needed to work as a series, with each release representing a different colour. The first Y Record Goch (the red record) and the second to be Y Record Las (the blue record). Recordiau Lliwgar wanted the design to have a familiar retro/vintage feel to it and the idea of recreating Penguin book series styles was introduced to the design process.
Gatefold double 10" Vinyl Sleeve
Full Colour Labels
All materials were printed in Welsh.
The target audience for the release is Welsh music enthusiasts and fans, as well as vinyl music collectors.
The release of the first record (Y Record Goch) was extremely well received and comments on the design were abundant. The beauty of owning vinyl is not only in the quality of the sound, but to have something tangible to hold and treasure, and the design certainly contributed hugely to this. It has also resulted in securing large Welsh language client design work after seeing the finished result.
Meic Parry, of Recordiau Lliwgar said: "The design created by Rich at Ctrl Alt Design was perfect. The packaging sits well on it's own and as a series. It will become a must have for record collectors and Welsh music lovers."
Record Collector and producer Dyl Mei Descibed it as "the best Welsh album cover ever!"