As part of a comprehensive re-branding project, RGB needed a technically complex database-driven website promoting RGB’s extensive product range.
Result
‘Naturally the website had to represent our brand, and technically integrate with our CRM and stocking systems, but of paramount importance is the ease in which our customers can find our products. You can get through the information and to the right product in very few clicks. Our old website had problems with usability – we haven’t received a single complaint about this site’
Andy Atwell, Sales Director
Solution
With over 4,000 products available from 26 manufacturers, clear and well thought out navigation was paramount. We introduced a free-text product search, product filtering and database-driven Product mega-menus to aid the user through the site. The website is fully integrated with RGB’s SAP MSSQL database, allowing new products to upload at all times. A ‘members’ area allows dealers to access dealer-based pricing, resources and special offers. CMS control allows RGB to update sections of their site, including recruitment, podcasts and training courses. The site is also a vehicle for the new RGB brand.
