Cardiff Design Festival

Brief

Renowned London based photographer Julia Boggio, asked us to produce a website that moved away from her existing Flash based portfolio site. It needed to be clear, functional & elegant with a focus on Search Engine Optimisation. It needed to provide users with a view of the experience they would have during a photoshoot, as well as allow them to book shoots and buy gifts directly through the site. It also required a portfolio element to demonstrate the quality of product & service offered.

Result

The site received a 250% increase in visitors since launch. During the first week the site received over 2,000 unique visitors with over 13,000 page views; each spending an average of 5 minutes browsing. Feedback from Julia Boggio Studios & their clients was overwhelming. James, Studio Director said “I may (or may not) have cried when the new website went live. We have been getting wonderful feedback from the 4000 or so people who have been twittered. A huge thank you to everyone at Ethos”.

Solution

We delivered a simple, informative & elegant HTML site, which showed off the photography & shoot experience. There was a large focus on keywords & copywriting with all elements integrating together in a structured manner to allow search engines to easily find information & produce excellent ranking results. We incorporated a blog to allow the site to be kept up to date & relevant, informing clients of the latest studio news, whilst image & video galleries allowed for a level user interaction.

Project website

http://www.juliaboggiostudios.com