Category Website Design Client Bursali Towels (UK) Ltd Agency / Designer Blue Stag Studio
Bursali Towels Ecommerce Website
Brief
Bursali is a wholesale manufacture and distributor of terry towels and bathrobes. They approached us to create an online platform that would more effectively promote their business, and allow customers to purchase large volumes of towels.
Aimed at companies in different sectors from all over the world, the website had to be attractive and easy to use, and demonstrate the quality of Bursali’s products, representing the quality of the brand.
It was clear from the brief that Bursali’s business was based on large orders worth tens of thousands of pounds and that a traditional shopping cart would not be the best solution. A unique approach would be required. Bursali also wanted to ensure that only wholesale buyers had access to the ordering system in order to exclude the retail provider with very small orders.
In addition to a fresh look and feel to encourage customer contact Bursali wanted to provide a full e-commerce solution so that customers could easily order and pay online.
Result
Within the first month of the new website going live it generated £1.6 million pounds worth of enquiries, and the company has since both won and quoted for projects with clients such as Vivienne Westwood, Aston Martin Cars, Unilever, Fitness First, UPS and many more. Bursali puts this down to a combination of the website design, ease of use, innovative ordering system and attention paid to search engine optimisation.
“Blue Stag Studio's enthusiastic approach, creativity, technical knowledge and their open minds ensured that the new website was a success.
Since going live there has been a noticeable increase in the quality and quantity of sales and enquiries, so much so, we have just had to order a new telephone system to handle the increase. Blue Stag Studio have understood the needs of the business and I continue to work with them on increasing traffic and conversion rates on the website. Thanks for all your work so far!” Steve Vallender – MD
Solution
The website was designed so that Bursali would be able to approve user accounts in order to ensure that only wholesale buyers would be able to view the stock prices and place orders online.
We designed and built an innovative and comprehensive online ordering form that allowed customers to easily select the towel ranges, colours, sizes and the quantities required in a user-friendly way, with the option pay online or send the order direct to Bursali.
We developed a customised e-commerce management system for Bursali that allowed them to regularly update products, pricing and stock levels directly from their accounts and existing stock management system.
