You’ve created an innovative range of products that helps babies to sign before they can talk, but how can you engage parents to use them? Bamba developed beautifully soft toys to teach babies how to use simple gestures to communicate, but despite the quality of their products they weren’t getting the return they wanted. Our challenge was to develop a marketing strategy that delivered results.
Result
A brand that does justice to an innovative product, driving online sales, and a free instructional DVD with every purchase. Bamba DVD helps parents use the baby signing toys effectively to identify the source of their baby’s distress and help them, reducing frustration. Throughout its development Bamba has won a number of national baby toy awards, and now has the marketing campaign to match its success!
Solution
We worked with Bamba to reposition their brand, developing a new website and functional packaging that helped them to engage with their target audience. We also developed a beautiful and informative animation to lead their customers through the teaching process, step-by-step, adding value to the physical products.
