Conka 3D was commissioned by production company SMUGGLER to produce two 3D set designs Microsoft’s iconic Personal PC Store TV campaign — which would see Microsoft transform two residential properties into PC Stores.
Result
Conka provided views of the 3D set development from all angles. This allowed the client to speed up the production process and approve the design before starting the live construction and shooting of the TV advert, which continues to air frequently across the whole of the UK.
Solution
Conka 3D Liaised with the LA-based production team and developed a number of concepts for the layout, furniture and finish, using a range of site drawings and photos. This enabled Conka to produce a 3D environment that would allow the client to visualise the end result before the live site construction began.
