Cardiff Design Festival

Brief

Create a promotional film for South Wales Police to both raise awareness of important safety information amongst the older generation in the community and also open up communication links between the young and the old. This should create a sense of a wider and more respectful community. The film will be played at events throughout the year and distributed amongst the older generation and social and educational groups in the Bridgend area.

Result

The premiere was attended by over 200 people and the child actors were awarded with a thank you certificate for the part they played. The film has received fantastic feedback from many leaders within the police force from as far afield as Canada. In a survey of recent victim satisfaction results, Bridgend has moved from 43rd place to 11th out of all Welsh and English forces. The project has been fantastically received by partner agencies, who are now circulating this across the wider community.

Solution

We created a film using child actors from the local Stagecoach school to deliver the safety messages to the older generation in a non-patronising manner. This method seeks to build bridges between the generation, whilst also giving the film a charm to attract & command the audiences attention. The key message of “It wasn’t us, it’s you” empowers the older generation & reassures them that they are doing the right things to keep the community a safe place.

Project website

http://www.vimeo.com/17199192