Recycle More Campaign

Category Social design
Client Conwy Council
Agency / Designer Ethos Creative

Brief

A new recycling brand was required to draw attention to the new and improved recycling service; the brand will be used for all communication and promotional material of the Recycle More scheme. The design needed to be effective for a range of media types and needed to demonstrate positive changes, be vibrant and colourful, have a ‘green’ aspect, appeal to a broad demographic, work with the councils corporate identity, work bilingually, reference Conwy in use of imagery.

Result

Fantastic feedback was received from the council & residents. One residents’ response was “Congratulations to the designers of the booklet we have received. It is crystal clear & very accessible. You might want to enter it for the Clear English Award, as the bi-lingual element is so well handled. The recycling department continues to do a good job - much appreciated”. The launch was featured across the Welsh Media including ITV News & continues to deliver a clear & concise message to residents.

Solution

We created a colourful, feel-good brand, based on a pollution free ‘recycled world’. Designs were based around a sunny, vibrant landscape to promote a positive feeling. The designs are modular, meaning that they can be structured to work across media of all sizes and can also be applied where branding space is limited. The characters represent the demographic of Conwy. The designs feature recognisable landmarks, such as Conwy Castle and balance well with the use of the Conwy Council footer.