What is Signable?

Category Motion & TV Design
Client Signable
Agency / Designer Jammy Custard Studios

Brief

In an increasingly remote and digital working world, there are some documents that still require signature and best delivered by post or in person. This can take time, carry a certain amount of risk and lacks security. Signable is an entirely digital way of handling these documents efficiently and legally. Since launch, the website was the best demonstration of how the service would work, but it was clear that prospects couldn’t appreciate the process and benefits of the service through text and imagery alone. A short online video could ‘fill in the gaps’ and provide a concise demonstration of the service and the subsequent value to the client. The outright objective: convert views into sales.

Result

Olly Culverhouse of Signable explains how the video has matched up to the brief; “We have seen a marked increase in the number of sign-ups to the service since rolling out the video. Our new customers have said it was a brilliant way for them to find out precisely what Signable does as it’s been difficult to explain in just text and images. It’s also captured the personality of Signable perfectly and has given us more brand awareness.”

Solution

Due to the warmth and character of the brand, Jammy Custard opted for a fully animated video with soothing narration to amplify the friendly ‘service for all’ feel of the brand. Elements of the branding naturally formed the base for the visual presentation and also helped form the smooth two-dimensional movement. The uncluttered graphical layouts harness a concise and focussed approach to explaining the problem and its solution, whilst a demonstration of the document creation and sign process reassures the potential user of how easy the system is to use, not only for themselves, but for the end receiver too.