Cardiff Design Festival

Brief

To create a simple to understand signage system for the St David's Dewi Sant multi-storey car park. In particular to improve the messaging for motorists on the circular 'stack entrance'. The signage had to be clear, bilingual and reinforce the St David's Dewi Sant brand.

Result

The painted panels are hardwearing and cost effective, facilitating change and speed of application. In particular we have been mindful of the issues inherent within the size and orientation of the site itself and we have helped to get drivers into the car park, up the stack and to their destination in a timely manner whilst at the same time subtly communicating the brand.

Solution

A simple to follow numbering and colour scheme was created that helps users to navigate around the site. This was further developed through a signage and wayfinding system to ensure clear navigation from the entrance to the various parking levels right through to the exit. Informative messages such as 'shop until 8pm weekdays' and more lighthearted messages such as 'going up!' have been applied to the circular stack entrance. The resulting signage is legible and easy to follow and we have taken a considered and practical approach to the bilingualism.