Cardiff Design Festival

Brief

Create a strong brand and a range of printed marketing material to promote the new dance piece 'SPIN' by Harnisch-Lacey Dance Theatre for their national tour. The design should predominantly appeal to a young adult audience and must reflect the urban style of the piece which mixes contemporary with modern street dance styles as well as parkour.

Result

SPIN achieved sell-out performances at The Riverfront, Newport. All other venues achieved near sell-outs of 80-100. The design has had a direct effect on increasing audience attendance, workshop attendance, contacts & partnerships. ‘A number of important upcoming events are a direct result of partnerships formed and interest gained from SPIN. The raised profile of our work has been of immense benefit to us and would not have been possible without hellotank’ Sandra Harnisch-Lacey, Director

Solution

Working with the great photography by Dan Green, hellotank created a photographic/typographic illustration to encapsulate the emotion and movement of the piece in a way that would excite and inspire audiences to come and see the show. This artwork was then adapted to work consistently across posters, flyers and programmes in order to promote the show and sell tickets.