Cardiff Design Festival

Brief

The National Trust asked bwa to follow up our successful 2009 family insert with a new concept that was both engaging and fun, to be mailed out to their 500,000 members. It needed to encourage families to be active in the Trust's properties through the spring and highlight as many different activities as possible.

Result

bwa received very positive feedback from both the client and National Trust members, with several children's versions of the map coming to us and an email from one gentleman admiring 'a great design and particularly the fantasy island map'.

Solution

bwa created a large-scale A2 illustrated map with over 80 characters picnicking, climbing, swimming, fossil hunting, den building and more to spark childrens' and families' imaginations. The fantasy style of illustration and the fictional island setting helped create a sense of wonder and highlighted the huge range of opportunities created by visiting National Trust properties. A competition space on the back of the insert encouraged children to send in their own fantasy island drawings to win a prize.