Linking Education and Farming (LEAF)

Category Graphic Design
Client Let Nature Feed Your Senses
Agency / Designer bwa-design

Brief

'Let Nature Feed Your Senses' is a Lottery funded programme created to encourage more people to enjoy the outdoors, particularly those who face social exclusion or who have little or no contact with the natural environment. bwa were asked to create a brochure that would inspire and enable host site managers to deliver sensory rich visits that communicated the links between food, farming and nature for the diverse visitors groups'.

Result

The client is delighted with the result and is looking forward to rolling the brochure out to participating farms across the country.

Solution

bwa created a warm, colourful and fun scrapbook-themed brochure, with activities sorted into farm type, and a throwout map to help host site managers to plan their visits. The brochure was illustrated with collages rich in hand-cut images, shapes, quotes and interesting facts. With the various age groups represented through images often supplied by the host farmers themselves.