Cardiff Employee Survey

Category Graphic Design
Client Laura Davies, Marketing Manager, Cardiff Business School, Cardiff University
Agency / Designer Black Sheep, Neil Asher

Brief

Design a report that presents the findings from a research project conducted by Cardiff Business School and Cardiff Business Partnership, examining employees’ perceptions of Cardiff as a place to work and asked them what they wanted from the city in the future. Cardiff Business School asked Black Sheep to design a report that communicates the needs of those individuals surveyed, quickly, clearly & effectively to business leaders.

Result

Since the reports launch, it has been widely reported through TV, Radio and online media encouraging debate on it's findings. ‘It's great - we're really pleased and it's going to a lot of large companies and organisations in Cardiff, so I hope it brings you some work too! – Everyone who has seen it has been really impressed!’ Laura Davies

Solution

Deciphering the information contained in graphs and charts can be difficult as well as navigating through it. We created a document that illustrates its findings as well as traditionally telling the story. Where the reader can clearly identify the key messages without necessarily having to read the whole report.  Adopting a less formal, graphic approach to the report, we used large magazine style pull-outs for key facts, with iconic symbols representing the issues identified.