Cardiff Design Festival

Brief

PGA was commissioned by Cadw to create informative, engaging pieces of literature which would showcase their 2011 events diary. The all-Wales events brochure and calendar are to be used as essential marketing tools to create awareness of their events and to encourage visitors to Cadw monuments in Wales. Whilst reinforcing the Cadw brand.

Result

The brochure and calendar have been distributed pan Wales including all Cadw sites and tourist information centres in Wales and borders and Visit Wales graded accommodation and prime sites such as supermarkets, libraries. The brochure and calendar have been very well received by tourists, Cadw and the tourist industry and are regarded as essential marketing tools for Cadw’s event programme. The events are also featured on a special Cadw events website www.cadwevents.co.uk and mobile apps.

Solution

PGA designed and produced a bilingual broadsheet style events brochure featuring: editorial, top 10 events and 2011 events diary. The events diary is listed by monument, with events taking place throughout the year. Striking event images are used to engage the reader with a snapshot of fun packed events at Cadw heritage locations. The events calendar is designed as a quick reference guide by highlighting the year’s events by date in an A5 table format, tilt and turn style for English and Welsh.

Project website

http://www.cadwevents.co.uk