Constantly disappointed by the quality and taste of today's commercial jam, and inspired by the epicurean pleasures of Victorian afternoon tea, the French producers of Mrs. Bedford's jam were very keen to utilize only the finest, freshest ingredients and authentic, traditional cooking methods to produce this luxurious product.
Rooted in the tradition of afternoon tea, which was invented by Anna Duchess of Bedford, one of Queen Victoria’s ladies-in-waiting, the new branding for Mrs. Bedford's jams reflects this unique, quintessentially English ceremony, which became very popular during this era.
Result
The new brand has been very well received by our clients – They commented that - “Kutchibok answered the brief brilliantly creating packaging that connects very strongly with the sophisticated consumer in a premium market.” They were delighted that we had encapsulated the essence of the Duchess of Bedford’s historical tea parties and added that the design immediately attracted the attention of customers and that it has subsequently attracted media coverage. They were also pleased to inform us that – ‘Sales to date have been significant and we are also exporting to France”
Solution
We wanted our brand to reflect Mrs. Bedford’s key brand values – luxury quality jam using the finest, freshest ingredients - a high- end premium product.
We were keen to highlight the beautiful proportions of the glass jam jars and used labels with a minimal, distinctive design. We created a sophisticated brand by using effective, understated yet elegant typography. The use of a monochrome colour palette on the label allows the warm, rich tones of the jams to shine through with dramatic effect, and this colour scheme is echoed on the lid with lavish, detailed floral motifs inspired by the Victorian era. The result is a quality product with a distinctive look and feel, unlike any other.
