The rebranding of ‘Douglas Willis’ from Croesllan Catering represented a radical transformation.
This is clearly demonstrated through the retail premises where all the separate elements of the brand have been brought together including signage, bags, uniforms, product packaging.
Through this success sanders were commissioned to design a range of branded ‘ready meal’ product packaging to again reflect all the qualities of the original corporate identity.
Result
A staggering 40% increase in retail sales, post rebrand.
Solution
The Ready Meals are contained in black PET trays which are gas flushed and sealed to improve appearance and prolong shelf life. These trays are then sleeved with product specific sleeves containing an image of the cooked product (serving suggestion), a descriptor, ingredients and the statutory nutritional information.
Initially, 13 different varieties of ready meal were launched, but following their immediate success, another 31 packs have been added to the range.
