Cardiff Design Festival

Brief

New start-up venture founded by two professional chefs seeking to build a new brand in the market of high quality ready meals. The whole idea of David Oliver Fine Foods is to make fresh, honest, hearty restaurant standard meals that people can simply prepare in their own homes at a fraction of the price of going to a restaurant. David Oliver values – Trust. Quality ingredients. Standards. Restaurant quality in your home and Consistency. It's these values that the brand scheme seeks to represent.

Result

“A huge thank you for your amazing work on the David Oliver project, from the initial concept chats to the many changes along the way, you understood from the outset what we were looking for and due to your creative work I have no doubt that the brand will be as strong as we’d hoped for in the market place.You made us feel that you cared about the project as much as we do.” David Holliday, Company Director, David Oliver Fine Foods Ltd. This product range will officially launch late summer 2011.

Solution

Monddi got to know the client, talking through project aspirations and the story of the brand. We designed the brand mark based around a high quality artisan mock crest. The character 'David Oliver' who appears on all packaging with a mixture of product related livestock and game was also created. Colours, authentic and heritage based. Monddi developed the tagline 'masterfully made, simple to serve' with plate designs specific to each dish (used to create an arc texture over the logo mark).