Cwtch Cabaret

Category Campaign Design
Client Citrus Arts & Pontardawe Arts Centre
Agency / Designer Savage and Gray

Brief

Savage and Gray were invited by Citrus Arts and Pontardawe Arts Centre to create a brand style for their ‘Cwtch Cabaret’; a unique live entertainment experience involving amazing feats, breathtaking acrobatics, passion, glamour, magic and danger. The client wanted an exotic visual mix of burlesque and edgy circus performance, evoking the spirit and atmosphere of Victoriana carnival, for promotion of a UK tour in 2011.

Result

Both client and partners are thrilled with the campaign and it is currently is being rolled out across Wales and the web.

Solution

Savage and Gray developed a manifesto for Cwtch with inspiration from typographic style and print techniques from the Victorian period. We then developed a series of statements and tag-lines that summed up the Cwtch philosophy, including: Embrace the Extraordinary Embrace the Glamour Embrace the Fire Believe in Cwtch Fabulous Feats – Amazing Sights Explore… Experience… Enjoy Using distressed fonts and textures, we created a logo and set of images that could be used on initial marketing materials. As requested by the client, we used ornate, burlesque-style graphics to compliment the logotype, and utilised rich reds and deep blacks to capture the dark circus feel. The final suite of promotional images were heavily treated to give a surreal quality. The imagery was then applied across all media, from posters, teaser cards, 60 second viral promo, social media and website.