Category Campaign Design Client Ceredigion County Council Agency / Designer FBA
All Sorted Campaign
Brief
Part of an integrated bilingual marketing campaign to promote the Ceredigion County Councils plans for changes to its domestic recycling arrangement, FBA were brought in to design a multifaceted campaign involving information flyers and recycling calendars, advertorials, adverts as well as branding the newly launched recycling fleet to build awareness about the forthcoming changes to waste management. The All Sorted Campaign was thus born in September 2010 ready for the first transition day in November 2010. Being a behaviour-changing project of considerable importance it was imperative that the designs chosen imparted clear information and drove the messages home about the new waste system to all residents within the county thus ensuring a smooth transition.
Result
Designing FAQ information leaflets meant that ownership of the transition was felt by the general public themselves culminating in Ceredigion topping the recycling league in Wales. By creating a colourfully striking campaign, using simple, identifiable icons, the information regarding transition was easily absorbed by the public. Items such as the calendar were produced in an easy-to-use-and-keep format, ensuring that the first few months of the transition period saw positive press coverage. This also established a favourable climate of opinion ahead of future trade recycling arrangements.
Solution
Creating design ideas around the concepts of a countdown, the FBA design team created a vibrant, impactful design using colourful icons to impart information to residences about the new bins they’d soon be receiving. The main target group were local residents and organisations. Complimenting the PR strategy designed by the FBA PR team, with regular advertorials placed in regional newspapers to emphasise the changeover date, the black background and vivid icons ensured the adverts drew attention to the pages and helped raise overall awareness amongst the 30,000 readership. These adverts ran in a 6 week count down to the All Sorted transition day. On-fleet livery proved a useful avenue to raise awareness of the All Sorted campaign while driving around the county.
