Based in Berkshire, RGB is a high-end audio/visual distributor that provides technical
products and expertise to professional and residential markets. RGB wanted to re-brand the business in line with its vision for the future.
Result
‘We new have a brand that truly reflects our business; an accurate portrayal of who we are, the products we sell and the markets we sell into’
Andy Atwell, Sales Director
Solution
Following a consultation process during which the brand promise, core values, personality and tone of voice were established into a robust brand strategy, a unique brand and brand identity were developed. The new brand reflects the company’s values and aspirations. As such, it’s bold, confident and accessible. The brand reflects the technical capabilities of the company, one that allows for flexibility and infinite creativity. Bringing the brand strapline and marque to life with moving image has created a brand that is fit for purpose and future proof.
