Jolyon’s is a luxury boutique provider of accommodation in Cardiff Bay, offering:
• Unique experience.
• Accommodation in the heart of Cardiff
• Alternative luxury accommodation to the discerning visitor
Jolyons were opening a new boutique hotel on Cathedral Road in the Spring of 2011.
CR were aware that no brand existed for this project and approached the owner to create a logo, brand and communication plan for project
Result
Future Projects - We are continuing to work with Jolyon’s to create signage and Boutique Hotel promotional brochures
‘I love it!! You’ve captured me” Jolyon Joseph, Ow ner
Solution
The brand style carried through to
Information Banner - In anticipation of the opening we wanted to create a buzz and start people talking about the new hotel opening on Cathedral Road. We used a fun message ‘Jolyon’s is coming to town’ on and positioned the banner outside the hotel to let people know that the sister hotel to Jolyon’s Boutique hotel in the Bay was opening in the centre of Cardiff.
Website - The client recognised that it would be sometime until they could have a fully competent website (as they wanted to use real photography from the hotel), CR suggested that a holding splash page should be produced in the interim to grab initial attention.
Information Mailer - The mailer echoed the banner message, also taking the opportunity
