Cardiff Design Festival

Brief

The International Ceramics Festival is Wales’ leading arts festival. Since 1987 the three-day festival has grown to become the UK’s leading ceramics event. It offers teachers, students, ceramic artists, collectors, working potters and amateurs the chance to meet and study the work of distinguished known potters and ceramicists from Wales, the UK and around the world. Our brief was to relaunch the festival for 2011 with a new brand identity that would reflect their International standing.

Result

The result is a dramatic move away from the previous branding, and now worthy of competing with festivals on a national and international level.

Solution

We chose the vibrant red to match the amber and red glow produced by the open air kilns, which are a spectacular part of the International Ceramics Festival. The red is also a departure away from the cliched clay brown palettes used by other ceramic/pottery brands

Project website

http://www.internationalceramicsfestival.org