Fish & chip shop branding

Category Brand Design
Client Enochs Fish & Chips
Agency / Designer View Creative Agency

Brief

The Enochs story deserved to be told, and fish and chip restaurants don’t get more traditional thanks to some clever branding. Our client had a fantastic product and thriving restaurant in one of the neighbouring towns on the coast. The brief was to rebrand the organisation developing a new narrative and tone of voice which would tell the Enoch’s legend and present the business as a contemporary fish and chip shop built on traditional values.

Result

'The whole process from the initial brief through to this the final piece was seemless and a joy to have the team create such a strong and powerful brand image. They understood the history and where we wanted to be placed in our market...all the initial designs were exceptional but this final brand image was the most evocative and thought provoking'. Danny White-Meir, Enochs Fish & Chips

Solution

The company name was built on the legend of Enoch who was a fisherman. So out went the old logo and in came a stronger identity and brand which captures the heart of the Enochs legend. Our vision conjured up nautical charts and traditional maritime images, natural interiors, rustic menus and authentic fish and chip wrapping! We worked hard to create this really strong brand identity which has been rolled out on all communications from print to wooden menu boards and signage.