Festival branding

Category Brand Design
Client PWR Events
Agency / Designer View Creative Agency

Brief

A rather jolly project! The brief was to create a brand identity and styling for a new summer festival taking place in the prestigious Hampton Court Palace. Featuring music, posh nosh and a variety of family entertainment, PWR events required a brand to launch their summer extravaganza to audiences across London.

Result

There were so many elements to this festival, all equally important and each needing their own identity within the overall illustrative design. From website to print design View Creative got the balance just right! We of course are delighted with the results which have only been re-enforced by the positive comments received from our project clients, Historic Royal Palaces and many others involved in this festival. Jon Rogers, PWR Events.

Solution

Drawing inspiration from vintage styling, bunting and traditional fun fairs, we developed a very colourful brand. The market was geared towards families and parents and so a soft colour palette was chosen to compliment the hand drawn illustrations, which give the graphics an overall a friendly and down-to-earth tone. Delightful!