Founded on cooperative principles with a core mission to improve lives through renewable energy and sustainable technology, Dulas Ltd is now one of Wales’ oldest renewable energy companies, having been established since 1982.
To reflect this rapid expansion and what is becoming an increasingly fierce commercial environment, Dulas approached sanders to create an identity which more accurately reflected their position as both pioneers and major players in this field.
Result
The rebrand has now reached all parts of the business activity including everything from exhibitions to web site. A visual language has been developed both in terms of colour palette typography, image style and paper stock for printed items which was both more contemporary and with a harder environmental edge.
The result is a more contemporary and confident looking business that is able to compete with the very largest and longest established organisations in the industry.
Solution
Work initially centered around the logotype. The roundel representing both rays of the sun and a windmill - both of which are synonymous with this industry. Through the centre of this radial form, passes a sine wave representing an electrical current - the end product of much of the company’s activities. The wave pattern also occurs often in nature, including ocean waves, sound waves and light waves. The typeface was also developed to portray a sharper and more sophisticated feel.
