Category Brand Design Client Neath Port Talbot Borough Council Agency / Designer Orchard Media and Events Group Ltd
Cognation mtb Trails South Wales
Brief
To create a new brand for the mountain biking trail centres in South Wales.
The previously named ‘’Off Road Cycling Centres of Excellence’’ consisted of 5 locations, all credible in their own right, but fragmented in terms of identity.
Our brief was to devise a brand that would appeal to the domestic, UK and international markets. The brand had to appeal to enthusiasts and casual bikers alike and ultimately in time, be synonymous with the top quality off road cycling offering in Wales.
Result
Feedback has been extremely positive from all who have come into contact with the brand.
‘Cognation mtb trails South Wales has already proven to be an exciting brand to our target audience and even at this early stage it clearly works on all publicity materials including social media, brochures and exhibition equipment. One aim for the brand is to produce merchandise for future sustainability and Cognation will allow us to fully achieve this.’
Lisa Jenkins - Project Manager ORCCE
Solution
Cognation mtb trails South Wales is essentially a collective - in geographical terms, and in human terms as a place where people with a shared love of off road cycling can enjoy their leisure interests together.
The rugged and uncomplicated visual treatment was developed to appeal to the core audience of off road cycling enthusiasts but without alienating the wider, more casual main stream audience.
Most importantly Cognation looks, sounds and feels like an off road cycling brand.
