Care Wipes asked Teamworks to develop a fresh brand approach to promote a multipurpose range of hygiene wipes. Divided into four areas of use, the design needed to be versatile enough to convey its own personality whilst retaining an overall brand theme.
Result
As a result of their professional, public-facing image, Care Wipes have successfully negotiated with the NHS to provide sachets for patient use. They are currently in negotiations with various retail outlets.
Solution
In the first instance Teamworks decided that a unique logotype should be created for the Care Wipes brand. Icons representing natural and organic ingredients were incorporated into an instantly recognisable motif that could be implemented across a wide range of brand applications.
