Cardiff Design Festival

Brief

Nestling in the heart of the beautiful Pembrokeshire countryside, The Grove offers one of Wales’s finest gastronomic experiences. Since 2007 the superb 16th century building has been restored to the finest specifications and is a true indulgence, a great venue, which already has several high profile hotel, food and wine awards. Hoffi were approached to develop the Grove brand and enhance its positioning as a luxury hotel and restaurant. Positioning it within the upper echelons of some of the finest UK restaurant with rooms experiences.

Result

Launched in June 2011 the Grove’s brand, while still in its infancy Hoffi’s work has received positive feedback from proprietors Neil and Zoe, who have also relayed some great customer comments.

Solution

Our work initially began at the research phase investigating existing and potential customers and reviewing competitors within the marketplace. From here we established the key requirements for positioning of the Grove brand. The development phase began with the identity, paying particular attention to setting the type and ensuring that its visual representation conveyed the same quality as the restoration of the 16th century building and fine food. A colour scheme was selected based on existing pallets used throughout the house, but extended using a series of secondary colours identified to ensure consistency and scope through the brand communications.

Project website

http://www.thegrove-narberth.co.uk