Category Website Design Client Welsh National Opera Agency / Designer Peter Gill & Associates
The Magic Flute
Brief
Welsh National Opera commissioned PGA to design and produce a microsite for their production of The Magic Flute. The aim was to provide a fun, colourful and immersive experience which sells the same attributes of The Magic Flute, whilst providing a platform for those new to opera to get more information and build their confidence before buying tickets. The microsite was aimed to those new to opera, family audiences and attenders who prefer to experience very popular rep.
Result
The Welsh National Opera is delighted with the site and feel that the design brief was answered. The microsite will form a significant part of the Magic Flute campaign which is running between May – November 2010.
Solution
PGA designed and produced a fun animated site which was colourful and engaging. Animated magical doors which feature in the production were used as the entrance to the site allowing the user to feel that they are entering into a world of fantasy and mystery. Website features include a synopsis of the Magic Flute, trailer, games, guides to the characters, how to book and find out more.
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