Cardiff Design Festival

Brief

To design, plan and build a new exhibition stand for Biotronik to encompass new innovative technology and express their brand theme ‘Quality in every detail’. The space should be inviting, open, airy and draw the delegates through the space. Every aspect should be designed for the users ease and to help sales staff interact with customers in a planned and innovative style. The graphics should be visible from a distance, whilst intriguing passers by creating product focus for close viewing.

Result

A powerful space, with the use of innovative & new technology, enforced the clients brand. A strong & intense visual presence inspired staff. The touchscreens & iPads enticed & provided info on latest products & clinical study programs. 289 leads were generated - far exceeding goals. Built & designed to the highest standard & utmost quality. “The whole convention was outstanding, the best appearance of any company I have seen during my 25 years of experience.” President of Biotronik

Solution

The concept created a fresh & unique booth with innovative technology. The space was friendly, open & enticed physicians to interact. Graphics worked from various distances using macro photos. Quality was enforced using detailed photographic strips around the booth, giving a comprehensive look, differentiating it from competitors. The design of manufacture was modular to ensure elements could be used in the future. A strong emphasis in quality, excellence, efficiency & technology was constant.