Cardiff Design Festival

Brief

Build a dual campaign brand and design materials to raise awareness of drinking habits and the misuse of alcohol within society. 1 - Increase awareness of domestic abuse where alcohol is the catalyst. Aimed at 18+ age groups, both male & female. Provide links for support 2 - Increase awareness & provide advice on drinking habits in front of children aged 11-13. Target parents with children in these age bracket. Open up communication links between parents & children

Result

Great feedback from general public. Websites have had over 8000 visits combined since launch. Phil Bevan, Head of the RCT CSP said "We are absolutely delighted with potential long term future impact of both campaigns. Ethos were able to take a complex subject and deliver an easy to understand and thought provoking message to a very broad target audience. The material hits all aspects of the set brief and the campaign was executed seamlessly"

Solution

www.alcoholisnoexcuse.co.uk We broke down complicated messages into simple formats that would gain maximum impact and pull on the heart strings of perpetrators. Designs were applied across all forms of printed material from beermats to bus backs and billboards. www.explainalcohol.co.uk We showed how children pick up habits from their parents and see them as role models. We produced literature such as Top Trump style cards to use as a communication tool between parents and their children

Project website

http://www.alcoholisnoexcuse.co.uk