Enjoy your online life, safely.

Category Social design
Client Dyfed Powys Police
Agency / Designer Tantrwm Ltd & Dave Legion

Brief

Dyfed Powys Police wanted to create a viral video, explaining the risks and dangers which comes with social networking and online gaming. The video features on XRay99.co.uk a website aimed at the young people and so the video needed to be engaging and light hearted.

Result

The finished film was showcased at the Eisteddfod in Welsh and English and featured on local radio. It's impact is now reaching outside of Dyfed Powys and there are plans for screenings in schools and youth organisations across South Wales during the new term. It is available bilingually and has been well received since it's launch. English (http://www.vimeo.com/12229815) Welsh (http://www.vimeo.com/12237875).

Solution

We created an Alice in Wonderland style narrative; the lead character "falls" into the world of the net. His online interactions are played out as face-to-face encounters and it becomes apparent that his personal information is being distributed and used in ways that he doesn't want it to be. We avoided "extreme" messages about internet safety and focused on the danger of smaller online interactions and the distribution of personal information that can have a consequences on daily life.