ARKADE - Empty Shop project | Cardiff Design Festival

Category Social design
Client Communities of Cardiff - this project was in kind funded and all work was voluntary
Agency / Designer ARK LAB

ARKADE - Empty Shop project

Brief

The Brief was to develop an empty shop in a number of ways: - Challenge what a shop can and is in today's market - Improve footfall for the other shops in and around the arcades - Shed new light on what the Arcades have to offer - Bring social design and performance to the public

Result

The shop for the full three days was constantly busy. With well over fifty people at some points being inside with others looking in through the windows. Press coverage for the arcades was huge with pieces being written by: Design Week, the guardian and many more tv also covered the event To see more impact see these links: www.ark-lab.co.uk www.arkade.org.uk http://www.youtube.com/watch?v=f-TocHEsPjc

Solution

So for one weekend at the beginning of July. We opened up one of these empty shops, we designed the spaces and all marketing collateral we also produced a number of campaign's both viral and trditional methods. When it came to the shop we filled it with also a number of events.