Truly Scrummy Organic, Brand Strategy

Category Food packaging and branding
Client Kealth Foods Ltd
Agency / Designer Hoffi Limited

Brief

Kealth Foods briefed Hoffi to create a brand that would reflect its heritage as a manufacturer of specialist foods for the NHS.

Result

The brand has received wide interest already with all major supermarkets expressing interest with Sainsbury's agreeing to stock the range in over 200 of it’s stores nationwide, with other retailers stocking the range later in the year. Truly Scrummy is now looking to further extend it’s footing in the baby food market in 2010.

Solution

Through a research project it was identified that the attributes of Kealth could easily be transferable into the baby food market. Hoffi worked with Kealth and its assembled team to identify it’s key values through a series of workshops. We produced a detailed market analysis of the current baby food market and wider food market to allow for avenues of style and positioning. Enabling the brand a point of difference, which also tied into the already existing values of Kealth and the new brand.