In Late June, S4C broadcast a week of live programmes reenacting and celebrating the journey of the last drover in Wales. Ifan Jones Evans, assumed the role and with his dogs, delivered a flock of rebellious sheep 100 miles from Machynlleth to Brecon. Each evening, Shan Cothi hosted a live event, again faithful to the period and location to herald their arrival at stages along the route.
Result
No animals were harmed whilst making these graphics.
Solution
We won the pitch to create a graphics package for this bold and innovative series created by Telesgop. These included titles, maps, break bumpers and stings all in the style of 1930s travel posters. Our branding for the series needed to be adapted for a whole suite of marketing material. It was used to engage the communities along the route, who not only watched the programmes but attended the events and supported Ifan along the way.