Cardiff Design Festival

Brief

Create a three minute animated video to demonstrate the physical and characteristic differences between high quality and low quality gold colloid. The video should then demonstrate the effects each has when used in a standard rapid test kit and the financial implications of colloid production. The video should be produced in anaglyph stereoscopic 3D animation to be shown at a trade show on a High Def (1080p) screen. The video needs to have ‘wow factor’ to entice people to the stand.

Result

The movie was demonstrated at the American Association of Clinical Chemistry (AACC) trade show in California last week. Its success has resulted in the requirement for a standard definition version for use on laptops by sales representatives as a sales tool and a version has been requested in Japanese which will start production later this year.

Solution

Atticus worked closely with the client to understand the differences between the two colloids. A detailed storyboard followed outlining the process and any out-of-screen moments. The animation was approximately three minutes in duration and utilised both 3D graphics created in Maya and 2.5D graphics created in After Effects. The movie was edited using Final Cut Pro and featured a voice over narration and onscreen labels to tell the story of the process.

Project website

http://www.atticusdigital.com/video/projects/bbi/bbi_gold.html