Cardiff Design Festival

Brief

Being in Lucky Voice is the most liberating, heart-racing, life-affirming private karaoke experience on earth. They asked us to try and match this offline experience, online, by designing and building a karaoke platform, which allowed users to sing over 7000 songs, instantly. The online karaoke platform launch had to tie in with the release of the Lucky Voice Party Box, which was going on sale & was being featured in magazines as a Christmas “Must Have”.  

Result

Lucky Voice Home Karaoke received alot of great press including being featured in the Telegraph, for being one of top 50 best websites & in heat magazine as their top christmas gifts. Selfridges in London, Birmingham & Manchester setup Lucky Voice 'Living Rooms' within their stores over the Christmas period & even had special celebrity guest singers perform. It was even recently featured on the latest series of Big Brother in a "Curry-oke" night. The project has been an overwhelming success.

Solution

Our solution was to create an intuitive interface that was simple, fun to use and reflected the brand values of Lucky Voice. The online player brings the full karaoke experience into your home allowing you to easily search thousands of songs, create playlists and most importantly sing with friends on great big lyrics. Our bar software had to do all these things but was interacted with on touchscreen within Lucky Voice bars.

Project website

http://home.luckyvoice.com/