Young Ambassasors

Category Graphic Design
Client Sport Wales
Agency / Designer Sugar Creative Studio

Brief

To design and print 1,000 A4 cardboard folders. The folder will include 12 individual pages, tilt and turn which also need to be stylized. The folder will need to: Incorporate colour and images which will eventually be carried throughout the rest of the promotional material Provide room for 12 sheets of paper Bilingual The 12 individual pages will need to be: Tilt and turn bilingual information sheets Stylized to compliment the cardboard folder

Result

The book as been very well received by the client and its intended audience. The application rate has increased and now the Young Ambassadors scheme is holding a national conference in late 2010. It has attracted the attention of Welsh athletes that have now got behind the program to help promote the scheme, giving the scheme press and TV coverage all with our branding and supporting material being used as a backdrop.

Solution

After consultation with the client, it was decided that the folder and inserts route was not the best format for the information that needed to be conveyed. To help keep the flow of the document, the option of a book with an application pack insert was chosen as the final delivery format. The design style we developed was intended to be used as the basis for all future literature making this a branding exercise as well as a design project.